About Us

MEET THE OWNERS

Plata Coffee was founded by Aaron and Rose with a simple goal: to create a welcoming place where people can connect, share ideas, and grow together.

Over the past three years, they have immersed themselves in the coffee industry, learning how a thoughtfully made cup can bring neighbors together and strengthen the community around them. Outside the shop, Aaron works as an architect specializing in sustainable design, while Rose is a nurse. Behind the scenes, they both do whatever it takes to keep Plata running smoothly.

Small business ownership is rarely predictable, but Aaron and Rose embrace every challenge. They are proud to support their talented baristas, partner with local roasters, and create an environment where everyone feels welcome, whether they are a regular or simply passing through.

Aaron is most likely to: Fix any piece of equipment behind the bar in record time, with a little help from Google.

Rose is most likely to: Juggle an endless list of shop tasks while balancing perfectly in her kitchen clogs.

MEET AMANDA

Meet Amanda Turpin, Plata Coffee’s manager, espresso high priestess, and resident mad scientist. With 17 years of experience across New Mexico’s coffee industry, Amanda has worked as a barista, wholesale supplier, coffee educator, and independent café consultant.

Each role has deepened her appreciation for the craft of coffee and the people behind every cup, from those who cultivate and source it to those who roast, brew, and serve it. At Plata, she especially enjoys curating the guest roaster program and introducing customers to exceptional coffees from local roasters.

More than anything, Amanda loves helping curious coffee drinkers build the skills and confidence to brew a better cup while encouraging more thoughtful and ethical sourcing practices.

Amanda is most likely to: Share an obscure historical fact or wax poetic about the AeroPress.

THE PLATA ETHOS

Obsessively Sourced: We don’t just buy beans; we hunt for excellence. We partner directly with origin-focused growers who treat coffee farming like an art form. If it isn’t exceptional, it doesn’t make the cut.

Roasted with Attitude: Our roasting process is a science, but our flavor profiles are pure rebellion. We push boundaries to bring out the boldest, cleanest notes possible. No bitterness, no burnt aftertaste—just striking flavor clarity.

Built for the Modern Grind: Whether you’re writing code at 3 AM, launching a startup, or crushing a morning workout, Plata is engineered to fuel your ambition.